Aarya Shah | Product Designer

Hey! I'm Aarya, Digital Product Designer based in India. Currently, I'm running a design agency called Whatmatters Design

Over 3 years, I've designed across 30+ projects with 27+ clients from 7 countries spanning SaaS, ERP, IoT, FinTech, and transportation ecosystems, always at the intersection of product thinking, systems design, and making complexity feel simple.

My brain works better on paper. I scribble a lot. Most of my thinking starts in sketchbooks before it ever reaches Figma. I filled 7 during my first job alone.

I want to work more on problems that actually matter, with people who care about craft. Not just shipping pretty screens

I don't touch Figma until I understand the business, the users, the edge cases, and the system logic. Clarity before screens. Always

I care less about making things look good and more about making complex things feel obvious. Good UI gets people in. Good UX makes them stay.

I'm Aarya, 24, a product designer from India. Someone who thrives in chaos — messy workflows, unclear requirements, too many moving parts. That's where I do my best work.

Over 3 years I've designed across 30+ projects with 27+ clients from 7 countries — SaaS, ERP, IoT, FinTech, transportation — always making complexity feel simple.

My brain works better on paper. I scribble a lot. Most of my thinking starts in sketchbooks before it ever reaches Figma. I filled 7 in my first job alone.

I want to work more on problems that actually matter, with people who care about craft. Not just shipping pretty screens.

I don't touch Figma until I understand the business, the users, the edge cases, and the system logic. Clarity before screens. Always.

I care less about making things look good and more about making complex things feel obvious. Good UI gets people in. Good UX makes them stay.

Choose the color to start

Stroke size | Brush | Erase

If you're in hurry

Paint till it's 100%

The canvas is still yours. Let me know when you're ready.

Team Whatmatters

Team Sandcup

Sandcup Design

UX Design Intern → Product Designer

Sept, 23 – Nov, 24

Designed system-driven products across FinTech, E-commerce, Transportation and IoT. Fleet management SaaS, admin dashboards, end-to-end workflows, a smart home app, and a lot more in between

Whatmatters Design

Co-Founder - Designer & Strategist

Nov, 24 – Present

Co-founded Whatmatters Design with three other designers. No clients, no funding, no safety net. Today we work with 27+ clients across USA, UK, Canada, UAE, Australia and India.

About Me The Wall of Art The Journey Proof of Work Clients & Testimonials

ScrollResume

Dayro Smart Home

I led design on a 0 to 1 smart home app while the hardware was still being finalised. The defining call was splitting setup and daily use into two apps, which pulled a two-hour installation chore out of the consumer experience entirely and freed the app to do one thing well.

Product Type

IoT / Smart Home

Timeline

~3 Months

Role

Lead Designer

Industry

Consumer Hardware

Dhrumil Patel

CEO @ Logicbric

He is a rare talent in the UI/UX space who truly understands the balance between aesthetic elegance and functional usability. His designs didn't just make our product look better; they significantly improved our user engagement and streamlined the overall flow. If you’re looking for a designer who prioritizes the user journey as much as the visual identity, I couldn’t recommend him more highly.

Yashvi Mehta

Marketing Consultant

“I enjoyed the timely delivery. His ability to work and grasp on feedback made it very easy going for one to work with him as a designer. Aarya comes with a sharp sense of research in his designs”

Bhavik Patel

CEO @Rysyth Technologies

The UI/UX project with Aarya was a great learning experience. The guidance was clear and practical, helping me understand user-cantered design, wire-framing, and usability principles. The feedback was constructive and improved my design thinking and confidence.

Heet Jivani

Founder @ Stairs Media

I had a great experience working with Aarya on designing my firm’s website. He is highly professional, creative, and very responsive throughout the process. He understood our requirements clearly and delivered a modern, clean, and high-quality website. I am fully satisfied with his work and would definitely recommend him to anyone looking for a reliable and skilled web designer.