Hey! I'm Aarya, Digital Product Designer based in India. Currently, I'm running a design agency called Whatmatters Design

Over 3 years, I've designed across 30+ projects with 27+ clients from 7 countries spanning SaaS, ERP, IoT, FinTech, and transportation ecosystems, always at the intersection of product thinking, systems design, and making complexity feel simple.

My brain works better on paper. I scribble a lot. Most of my thinking starts in sketchbooks before it ever reaches Figma. I filled 7 during my first job alone.

I want to work more on problems that actually matter, with people who care about craft. Not just shipping pretty screens

I don't touch Figma until I understand the business, the users, the edge cases, and the system logic. Clarity before screens. Always

I care less about making things look good and more about making complex things feel obvious. Good UI gets people in. Good UX makes them stay.